Contact Us Chief Marketing Officer (CMO) – Cross Functional (Core Team)
About the position Chief Marketing Officer (CMO) – Cross Functional (Core Team) (Full-time)
About Us
We are not just building startups, we are crafting the infrastructure for Africa’s digital and financial future. With a growing suite of platforms – AgoPay (BNPL API), AgoGo (Ecommerce Marketplace), AgoDrop (Multilayered Logistics API), and Arkquire (Venture Acquisition & Franchising Marketplace) – we are reimagining how people transact, trade, move goods, and grow businesses across the continent.
We are now seeking a visionary Chief Marketing Officer (CMO) to lead our marketing strategy across all verticals, amplify our brand narrative, and drive user and revenue growth.
Key Responsibilities
- Define and lead the end-to-end marketing strategy for AgoPay, AgoGo, AgoDrop, and Arkquire.
- Own brand architecture, visual identity, messaging, and positioning across all channels.
- Plan and execute growth campaigns (organic + paid) including SEO/SEM, social, influencer, content, and performance marketing.
- Oversee the launch and go-to-market (GTM) strategy for new products and features.
- Lead customer segmentation, lifecycle marketing, retention campaigns, and feedback loops.
- Measure, optimize, and report on key KPIs (CAC, ROAS, LTV, activation rates, etc.) for each business unit.
- Manage a marketing budget with efficiency and strategic clarity.
- Mentor and scale a lean marketing team, including performance marketers and content producers.
- Work closely with product and operations teams to align marketing efforts with user needs and feedback.
What We're Looking For
- Minimum of 5+ years’ experience in marketing roles, ideally in fintech, ecommerce, or SaaS startups.
- Proven track record in executing multi-channel marketing campaigns with measurable outcomes.
- Strong command of digital marketing platforms (Google Ads, Meta Business Suite, Mailchimp, HubSpot, etc.).
- Deep understanding of branding, storytelling, and user psychology.
- Experience launching and growing digital products in the African or emerging markets context.
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced certifications (e.g. CIM, Digital Marketing Institute) are a plus.
- Strong leadership, communication, and stakeholder management skills.
Compensation
- Highly Competitive Salary
- Employee Stock Ownership Plan (ESOP): 1.5%
- Accommodation provided (Asaba location only)